How to tell your story, launch your brand and
grow your business the right way

learn how

How It Works

  • Kindred was created for the thousands of ambitious independent brands doing or plotting amazing things but with no formal marketing plan to guide their growth.

    It is built around the belief that these brands - boutique, craft, niche, artisan, founder or family lead - have a secret formula that once unlocked enables them to grow and create a mark on the world in a way that big business can't.

  • Our products make sense of all the things you may think you need more of - social media, digital marketing, PR, content marketing and more.

    But most importantly it creates a progressive growth marketing plan reverse engineered to your business aspirations and tailored specifically for how we live, work and consume today. With the goal of together creating better consumer lives, one boutique brand at a time.

Three Products

CRAFT – WE TEACH YOU: Sign up and start for FREE with tools, templates, downloads and weekly webinars.

CREATOR – WE DO IT FOR YOU: A guided framework for ambitious brand owners who need a plan ready to go + hand holding for the first three months of implementation. Includes 3 months free upload to the world’s first digital platform for maker brands looking to trace and tell their story online and in-store.

CHANGEMAKER: For a small group of independent brands looking to supercharge their growth who need a marketing team to help them.

Learn more View our products

Why It Works

Kindred believes that independent brands – boutique, maker, craft and artisan – have a formula of seven special ingredients that once unlocked enables them to grow and create a mark on the world in a way that big business can’t.

  • Passion

    A brand built with heart, soul and passion

  • Provenance

    A sense of place and origin

  • Quality & Craftsmanship

    A dedication to quality and craftsmanship

  • Customer Experience

    A customer experience that stretches beyond the supermarket shelf

  • Market Niche

    A market niche that only you can own

  • Compelling Story

    A clear and compelling story

  • Legacy

    A focus on value beyond just profit and growth

Contact us

If you need help telling your story, launching your brand or growing your business
we would love to hear from you.